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Tuesday, November 18, 2008

VW Beetle: Beetlemania revival

VW is hoping for a Beetlemania revival with the 2011 VW Beetle.
It's being developed on the sixth-generation Golf platform and may appear as a 2011 model. And Volkswagen's strategy for the iconic retromobile may extend even to adapting the Beetle's distinctive style to a North American version of the Up! minicar.

The new New Beetle will come off that platform, in the 2010, or more likely, the 2011 calendar year and will include a hybrid version. VW would be smart, in fact, to make the MkII New Beetle hybrid-only, as its distinctive style lends it the same kind of instant recognition as the Toyota Prius. VW of America hasn't officially confirmed the next New Beetle, saying only that it's under study. But what does it need to study? Even with sales sliding to the low 30,000s as the current model has aged, it's selling at twice the rate of Golf/GTI sales in the U.S.

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Source: Motor Trend


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