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Tuesday, July 29, 2008

VW: Video interview with Stefan Jacoby

USAtoday has a very interesting video interview with Stefan Jacoby, head of everything VW in the US. Make sure to check and read about his plans for diesel and the VW Polo!
A trim man with a playful twinkle in his eye, Jacoby is a self-described "non-German German." His aides say that refers to his international upbringing — his father was in the German Air Force, and he traveled a lot as a child — and to his eager embrace of the USA. He's so quick to laughter and lightheartedness that Jacoby cuts a stark contrast to any stereotypes of "very, very businesslike" German auto officials, says COO Mark Barnes.

To prove that his company's diesels are clean, Jacoby takes a tissue, holds it over the exhaust pipe of a 2009 Jetta TDI while the car is running and displays the still-white tissue to a reporter. Then, with deft comedic timing, he blows his nose with it.

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Source: USAtoday


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