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Saturday, June 30, 2007

Porsche 911 Targa: Winner of red dot design award



Winning a red dot design award is a great achievement for all designers, now the Porsche 911 Targa was awarded with one. Congrats!
Open-minded – the contemporary redesign of a symbol
Since its debut the Porsche 911 Targa, with its elaborate roof construction, has been a symbol of sporty driving. The Targa also gained fame in the “Targa Florio,” a hazardous long-distance race through the Sicilian mountains, and one in which this sports car has several times been very successful. Since 1996, the design of the 911 Targa has featured a large panorama glass roof – it thus clearly distinguishes itself from a cabriolet or a coupe. The body of the current 911 Targa 4 is based on the body of the Porsche Carrera 4. The body is 44 mm wider, underlining the sporting and powerful appearance of this new model. These new Targa models are also equipped with a permanent all-wheel drive, and thus they now also integrate state-of-the-art technology. One of the most striking features, however, is – as with their predecessors – the large glass roof and the folding rear window. The glass roof blends harmoniously with the lines of the car and – thanks to the use of two electric motors – can be opened while driving at any speed to as much as half a meter in only seven seconds. The side-mounted aluminium trim, which runs along the length of the roof frame, emphasises the car’s elegant profile. Innovative sealing keeps wind noise to a low level even when driving at high speed. The design of the Porsche 911 Targa 4 continues the language of form of its predecessors – thus the statement of timeless elegance by this classic sports car experiences a new and contemporary interpretation.


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Source: Red Dot

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