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Wednesday, September 07, 2005

Audi Australia: Firing on all cylinders

Joerg Hofmann, Audi Australia
Audi Australia has recorded its eighth consecutive month of record sales in Australia.

Total sales for the month ended at 410 vehicles, compared with 267 in August 2004, an increase of 53.6 percent.

Year-to-date, sales of Audi vehicles are now at 3,195 units, or 36.3 percent up on the same period last year.

Sales of Audi Genuine Parts and Accessories were also strong for the month of August with 104 percent of budget achieved, and a cumulative total of 101 percent for August 2005 year-to-date.

Strong performers in the Audi range included the A3 Sportback, A4 sedan and Avant models, and the Audi A6.

Early in the month, the new Audi A8 range and the all new Audi A6 Avant models were launched in Australia. Audi also launched two new advertising campaigns during the month of August including the breath-taking 'Kaipola Ski Jump' TVC for Audi quattro and the new high-tech 3.2-litre FSI engine, and an Avant print campaign for the A4 and A6 models, featuring high profile Audi Ambassadors, Collette Dinnigan and John Eales.

Audi's managing director, Joerg Hofmann, is well-pleased with the steady sales growth since January.

“Our goal is to achieve upwards of 4,600 vehicles this year and we're well on the way to reaching this target. We have just introduced two significant new models to Australia with the iconic new A8 range, and the A6 Avant, an impressively modern car for active people thanks to its versatility and great style,” Mr Hofmann said.

“Since the beginning of the year, we have focussed on getting strong runs on the board every month and the strategy is paying off for Audi. I am very confident that we will reach our 2005 sales goal,” Mr Hofmann said.


Source: Fourtitude


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